AI alone is having a massive impact on the economy and on business in general. Some businesses are managing to adapt, but it is inevitable that many won’t be able to keep up with the changes and will subsequently fold.

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With that in mind, it’s a great time for us all to review our business plans. It’s highly likely that adjustments will need to be made; much for the best, to cut costs and increase productivity. Your Bigger Future has identified 14 Principles for Success in Business, which provides a framework for how to do this; highlighting the things we believe to be at the core of business success and profitability.

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The first principle is to build a relevant business. This may sound obvious, but it is often overlooked, due to personal passion projects and focus in the wrong areas. The key to a successful business is to provide a service or product that customers want to buy – not a product or service that you want to sell.

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Your Bigger Future puts you at the forefront; we focus on your journey of self-improvement, helping you to uncover your purpose and reignite your passion, to ensure you are supported in reaching your full potential and create a bigger, brighter future.

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Unfortunately, not all businesses keep their clients’ needs at the forefront of what they are doing. For example, large sales teams, driven by KPIs and income, rather than utilising analysis on the target audience to maximise sales. Alternatively, some businesses forget the customer in their drive for greater growth. As the business grows, they lose sight of the very people who helped them to succeed.

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To summarise, don’t forget the small stuff! The first step to a thriving business is building something relevant for your target market. Having a customer-centric approach avoids the pitfalls of prioritising sales figures, or internal growth over the needs of the people who have supported your company’s journey.